One Stop Prom Shop!

Dear Readers,

               I am now working on the One Stop Prom Shop presentation assembly. What is the One Stop Prom Shop? Well, it's a sales event located in one area with tons of booths, sponsors and sales, to help students get ready for prom at an affordable cost.

               I have been tasked with the video for it. I will be working alongside others who have been assigned to the same thing, to create a video. It's planned to be half stop motion, half real time, and will comically portray a boy and girl preparing for prom. I hope this goes well!

Thanks for Reading!
-JC

Yearbook cover!

Dear Readers,

                     I have been tasked with creating two yearbook designs, one of many which will be voted on. The winner will receive a free yearbook (yay) and everybody in the class that purchases a book will see your design. I have put the two designs below for you to see! I was going for a "though we'll be apart later, we'll always be together" -type deal, so I created small icons of various clubs, activities and types of people we have at the school. Even those who get represented  very little. Thanks for viewing!

-JC

Working on a project for a Business

Dear Readers,

              I am doing a small series of projects with the ReStore project, which helps people rebuild. We will be making various items, like brochures, fliers and digitizing artworks for them. I am excited to be able to help out!

-JC

Black Friday!

Dear Readers,

               As you may know, Black Friday is upon us. And what does this mean for marketing? Marketing is a very important part of consumerism, and Black Friday places it as it's peak. Lot's of us have different items in mind, some of us want to buy something for someone special, some want some new tech toys they can mess around with. I myself plan on buying a new TV somewhere, a smaller one to put in my room since my CRT is old and busted.

               Let's learn a bit about Black Friday. Why is it called Black Friday you may ask? The first ever recording of Black Friday in the late 1800's came after a financial crisis. It has a few different meanings but the most common one as of late, has been a reference to sales going up, into the black opposed to going into the red; meaning negative sales. Mobility has been a big thing for consumers and only retailers, whether they are online or for mobile phones, retailers have even gone as far as to ignore Cyber Monday even exists (like, Best Buy selling computers...etc.) People want couch commerce because it's easier to do, and don't really feel like dying and getting trampled. Companies also want to make it more comforting for the customer. They make deals better and allow for a more customer-centric experience.

Business Letter

  Dear Readers,

           I believe that part of being a good business is knowing how to contact people in a manner that is both professional and kind. That is why, I have taken the time to write a business letter, so I accomplish this goal easier. Bellow is the letter I have written. I think it accurately represents what we intend to do and makes us look more professional as a result.

-JC

Dear Readers,

           For this project, I was tasked to create a logo, and supporting images to give myself, and my design service both a brand identity and general look. I chose the colors Blue and Gold, because they have a strong contrast with each other and believe they look good when used together. The dark brown is a warm medium tone, mainly used for the darker parts of the design and to have a contrast with the much brighter gold and the slightly brighter blue, both to have contrast and use for all colors and to use colors on a more broad spectrum, but still confined to these three main colors (I still employ black and white on the designs though).

Thanks for reading!

-JC

               I have made a business card.
...can't post it.
Cool.

-JC

Dear Readers,

      This is my thank you card.













Thanks for reading.

-JC

Marketing Adventure: A Tale of Carrots and More!

Dear Readers,

                        I have read an interesting article about how the marketing and placement of a specific product can affect not only how the public views this product, but also the group it is targeted to. For this article I will focus on carrots, and how one advertising agency was able to make carrots kid friendly.

                        Bolthouse Farms moves nearly 1 billion pounds of carrots every year. Buying carrots is a typical, common thing. You buy them when you need them, and buy more once they're gone or go bad. No biggie. Crispin Porter +, an advertising agency was tasked with re-marketing them. They took the idea of "bunny balls", (a carrot product produced in the 1990's) and modeled their marketing plan after it. What to people (mostly kids) like? 

Junk food. 

And what is Junk Food? 

Fun.

                       Every other marketing agency made carrots out to be the antidote to junk food. Carrots, in this regard are marketed to be the junk food. So they set up a bunch of radicool marketing campaigns and it seems successful so far. It just goes to show that out perception of an item matters more than just our initial thoughts of the base product itself, though carrots are pretty much just carrots in this industry, who knows, carrots could be the new Doritos years from now!

-JC

Is Social Media threatening sponsorship?

  Dear Readers,
    
                    I have read an interesting article about brands, sponsorship and social media. Is social media threatening sponsorship? Is sponsorship worth it anymore? Brands would use sponsorship as a way for people to recognize brands and associate it with whatever they're sponsoring. The Olympics has always been one of the biggest in this regard. It has tons of viewers and is an overall exciting event. This association is called the halo effect, every brand wants to bask in the glow of association, to get known better, and increase their brand equity (how valuable a brand is in relation to it's popularity).

                    Is it all worth it? Nike can become more powerful than Reebok, the official sponsor even though Nike was not the official sponsor in this most recent Olympics. How is it all done? Nike's ad campaigns and use of social media increased both their brand equity and the association with the Olympics, even though it wasn't actually involved in it's campaigns by using Olympic athletes and themes without actually referencing the Olympics. Sponsorship is a less valuable risk, now that use of social media and smart ads can make your brand much more powerful. There shouldn't be any laws restricting this, however companies shouldn't allow companies to come so close to representing them, but not, so that companies applying for sponsorship are more likely to take the risk.

-JC

The Adventure Starts!

To my wonderful Readers,

Hello! This is my first blog, and the first step in chronicling my adventures the wonderful, yet mysterious world of marketing. So yeah, expect some exciting stuff, I think.

-JC