Business Letter

  Dear Readers,

           I believe that part of being a good business is knowing how to contact people in a manner that is both professional and kind. That is why, I have taken the time to write a business letter, so I accomplish this goal easier. Bellow is the letter I have written. I think it accurately represents what we intend to do and makes us look more professional as a result.

-JC

Dear Readers,

           For this project, I was tasked to create a logo, and supporting images to give myself, and my design service both a brand identity and general look. I chose the colors Blue and Gold, because they have a strong contrast with each other and believe they look good when used together. The dark brown is a warm medium tone, mainly used for the darker parts of the design and to have a contrast with the much brighter gold and the slightly brighter blue, both to have contrast and use for all colors and to use colors on a more broad spectrum, but still confined to these three main colors (I still employ black and white on the designs though).

Thanks for reading!

-JC

               I have made a business card.
...can't post it.
Cool.

-JC

Dear Readers,

      This is my thank you card.













Thanks for reading.

-JC

Marketing Adventure: A Tale of Carrots and More!

Dear Readers,

                        I have read an interesting article about how the marketing and placement of a specific product can affect not only how the public views this product, but also the group it is targeted to. For this article I will focus on carrots, and how one advertising agency was able to make carrots kid friendly.

                        Bolthouse Farms moves nearly 1 billion pounds of carrots every year. Buying carrots is a typical, common thing. You buy them when you need them, and buy more once they're gone or go bad. No biggie. Crispin Porter +, an advertising agency was tasked with re-marketing them. They took the idea of "bunny balls", (a carrot product produced in the 1990's) and modeled their marketing plan after it. What to people (mostly kids) like? 

Junk food. 

And what is Junk Food? 

Fun.

                       Every other marketing agency made carrots out to be the antidote to junk food. Carrots, in this regard are marketed to be the junk food. So they set up a bunch of radicool marketing campaigns and it seems successful so far. It just goes to show that out perception of an item matters more than just our initial thoughts of the base product itself, though carrots are pretty much just carrots in this industry, who knows, carrots could be the new Doritos years from now!

-JC