Dear Readers,
As you may know, Black Friday is upon us. And what does this mean for marketing? Marketing is a very important part of consumerism, and Black Friday places it as it's peak. Lot's of us have different items in mind, some of us want to buy something for someone special, some want some new tech toys they can mess around with. I myself plan on buying a new TV somewhere, a smaller one to put in my room since my CRT is old and busted.
Let's learn a bit about Black Friday. Why is it called Black Friday you may ask? The first ever recording of Black Friday in the late 1800's came after a financial crisis. It has a few different meanings but the most common one as of late, has been a reference to sales going up, into the black opposed to going into the red; meaning negative sales. Mobility has been a big thing for consumers and only retailers, whether they are online or for mobile phones, retailers have even gone as far as to ignore Cyber Monday even exists (like, Best Buy selling computers...etc.) People want couch commerce because it's easier to do, and don't really feel like dying and getting trampled. Companies also want to make it more comforting for the customer. They make deals better and allow for a more customer-centric experience.
